DIGITAL MARKETING EXECUTIVE CUM SEO SPECIALIST

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1. Digital Marketing Strategy & Execution

· Develop and implement digital marketing campaigns across platforms such as Google, Facebook, LinkedIn, and Instagram.

· Plan and execute lead-generation campaigns through paid and organic channels.

· Ensure alignment of digital marketing efforts with overall business objectives.

2. SEO & Website Optimization

· Conduct keyword research, competitor analysis, and on-page/off-page SEO optimization.

· Optimize website content, meta descriptions, and technical SEO elements to improve search rankings.

· Monitor website performance, reducing bounce rates and increasing conversions.

· Identify and resolve SEO-related issues, such as crawl errors, broken links, and slow page speed.

· Utilize tools like Google Analytics, Google Search Console, and SEMrush to track SEO progress.

3. Social Media Management

· Manage and grow social media accounts (Facebook, Instagram, LinkedIn, YouTube, TikTok).

· Create and schedule engaging content, including posts, reels, and videos.

· Engage with followers, respond to comments, and increase audience interaction.

· Develop and execute influencer and brand collaboration strategies.

4. Paid Advertising (PPC & Social Media Ads)

· Plan and execute Google Ads, Facebook Ads, and LinkedIn Ads campaigns to drive traffic and conversions.

· Monitor ad performance, optimize bids, and improve ad targeting to enhance ROI.

· Conduct A/B testing to refine ad creatives and landing pages.

5. Content Marketing & Email Campaigns

· Collaborate with content writers and designers to create blogs, landing pages, and social media posts.

· Optimize content for search engines and user engagement.

· Implement email marketing campaigns using platforms like Mailchimp or HubSpot.

· Track email campaign performance and improve open rates and conversions.

6. Performance Analysis & Reporting

· Track digital marketing metrics, including website traffic, engagement, conversions, and ROI.

· Generate performance reports and provide insights for strategy improvement.

· Use A/B testing and analytics tools to optimize digital marketing efforts.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...