Google Ads AI Search Expert

Other Jobs To Apply

No other job posts for this day.

About Us | We are a leading, results-driven law firm with a strong presence in England and Wales. We | are expanding our digital marketing capabilities from our dynamic Dubai office and are seeking an exceptional Google Ads Expert to drive high-quality, high-converting lead generation for our legal services. | The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI. | Key Responsibilities | Paid Campaign Management | Plan, create, and manage PPC campaigns on Google | Ads (Search, Display, YouTube) | Execute paid social media campaigns on Facebook, Instagram, LinkedIn | Conduct A/B testing of ad copies, creatives, and landing pages | Strategy & Planning | Develop comprehensive paid media strategies aligned with business goals | Create campaign calendars and budget allocation plans | Performance Optimisation | Monitor campaign performance daily and make real-time optimizations | Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS | Landing Page & Conversion Optimisation | Collaborate on landing page design and optimisation | Implement conversion rate optimisation (CRO) best practices | Analytics & Reporting | Track and analyse campaign performance across all platforms | Create comprehensive performance reports with insights | SEO & Organic Growth | Implement on-page and technical SEO best practices | Monitor organic search rankings and traffic | Platform Management | Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager | Set up and maintain Google Analytics, Google Tag Manager | Collaboration & Coordination | Work with creative team for ad creative development | Coordinate with sales team on lead quality and follow-up | Requirements | Education & Experience | Bachelor's degree in Marketing, Digital Marketing, or related field | 3-5 years of hands-on experience in digital marketing and PPC | Google Ads and Facebook Blueprint certifications required | Lead generation experience strongly preferred | Proven track record of managing significant ad budgets | Technical Expertise | Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube) | Advanced proficiency in Facebook Ads Manager and Instagram advertising | Strong understanding of Google Analytics and conversion tracking | Excel/Google Sheets proficiency for data analysis | Digital Marketing Skills | Deep understanding of PPC strategy and best practices | Expertise in keyword research and audience targeting | Strong analytical and data interpretation skills | A/B testing and experimentation mindset | Performance Metrics | Cost per lead (CPL) targets | Lead volume and quality | Return on ad spend (ROAS) | Click-through rates (CTR) and conversion rates | Campaign ROI and profitability | Quality score and ad relevance metrics | Organic traffic and keyword rankings (SEO) | Benefits | Competitive salary package | Performance-based bonuses tied to campaign ROI | Certification and training support | Professional development opportunities

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...