Lead Digital Customer Growth--Consumer Go-to-Market

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About the position

AT&T is looking for a Lead in the Digital Consumer Go-to-Market team focused on driving brand and value proposition initiatives. In this position, you will collaborate closely with cross-functional teams—including marketing, mass markets, product partners, and internal digital organization stakeholders—to ensure seamless alignment and execution of consumer go-to-market initiatives. Expectations for this role include planning, collaborating and executing the end-to-end digital customer journey, proactively solving problems, managing multiple initiatives with strong organizational skills, and communicating effectively. To succeed, you should have a passion for delivering a first-class customer experience and be able to drive impactful initiatives from concept to completion.

Responsibilities

  • Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions.
  • Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
  • Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience.
  • Understand digital audiences and personas to guide customer journeys effectively.
  • Ideate, develop, and advocate for initiatives on product and technology roadmaps.
  • Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
  • Utilize advanced analytics to gather insights on customer behavior and performance metrics.

Requirements

  • Bachelor's degree (BS/BA) desired.
  • 5+ years of related experience.
  • Certification is required in some areas.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
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